Digital marketing advice

In this post, ‘The truth about brands, influencers and sponsored posts‘ I wrote about the precarious relationship between brands and influencers when there is a marketing objective involved. Unlike more traditional PR, influencer marketing in its relative infancy, is an advertising channel that requires its boundaries to be constantly reviewed and altered. …

Like most millennials born in the early 90s, I pretty much grew up online. At primary school, we had access to those cumbersome Acorn computers in the dedicated ‘computer room’, and from the age of 6/7 onwards, my family always had a computer at home too. When I think about it, …

A few days ago I was mindlessly scrolling Twitter looking for something funny or ironic to retweet, when I stumbled across a lifestyle blogger telling her 240 thousand followers that she’d like to abolish the term ‘influencer’ and go back to using ‘content creator’ as a job title. As is …

I am wholly addicted to the blogosphere. For the last 7 years or so, I have devoted a good proportion of my time to consuming fashion and beauty content on digital platforms such as Youtube, WordPress, Twitter and Instagram. Aside from that, my day job as an influencer marketing manager …