I’ve been in the market for a new ‘everyday’ foundation for a while now. I tend to use my beloved ‘Studio Fix Fluid’ from MAC for the evening time, or if my skin needs a serious pick me up er hello late nights. For everyday wear i’m looking for something light on the skin with the ability to cover up redness, dark circles and imperfections in one easy application.
I recently found myself in Reading where they have a stand alone KIKO make-up store. As a northern monkey (A name a London cabbie once called me on the way to Shoreditch) i’ve not seen a stand alone make-up store quite as awesome, sure thang we have the Harvey Nichols Beauty Bazaar and John Lewis in Liverpool, but we don’t have an affordable to mid-range price point make-up store.
I headed in store on the hunt for a new everyday foundation for work and ended up leaving with the KIKO ‘Universal Fit Hydrating Foundation.’ As the KIKO foundation range goes, the Universal Fit is the cheapest offering at just £6.90 and it comes in a seriously travel friendly tube. This foundation also comes in 20 shades which are split into cool, warm and neutral variants. I was colour matched by an in-store make-up artist who hooked me up with the shade ‘Cool Rose.’
KIKO describe this foundation as build-able medium to high coverage but I wouldn’t say that it is, it is certainly on the light to medium build-able scale and is comparative to the MAC ‘Face + Body’ foundation in both coverage and consistency.
The application of this foundation (with my Real Techniques ‘Expert Face Brush’ ) is elasticated and the formula is super easy to work with. It’s also hypoallergenic, non comedogenic and fragrance and paraben free for those looking for skin friendly choice.
Overall, I really like this foundation it is comfortable to wear, extremely hydrating and wears well when set with a finishing or translucent powder. I recommend giving it a try if you’re in the market for a new, affordable foundation.
